Class service, great branding

great app for ad competitor research, highly recommended

Foreplay has completely reshaped the way we plan and refine our creative strategy. It’s more than just an ad library - it’s our go-to space for inspiration, competitive insight, and team collaboration. Having everything centralised has made it so much easier to spot trends, share ideas, and build on what’s working in the market. It’s a tool that genuinely drives smarter, faster, and more creative thinking.

We’ve been using Foreplay as a core part of our creative workflow, and it’s become an absolute game changer. Instead of wasting time sifting through the Meta ads library, we can zero in on proven concepts in minutes. Foreplay has given us a competitive edge in finding, building, and scaling winning ads.

Foreplay is all tools in one when it comes to creative strategy — from research and inspiration to performance metrics and creative production. With Lens, our strategists can view clear visual boards, track results, and create iterations without ever opening Ads Manager. The discovery filters make finding ideas and visual references faster than scrolling through any other platform, making it perfect for any creative team.

Foreplay has completely streamlined our creative workflow. What used to take hours of research and reporting now takes minutes - it’s become a non-negotiable tool in our process.

Foreplay is one of the core tools that allows us to deploy millions in profitable spend every month for our DTC eCom clients.

Foreplay has become an essential part of how our agency operates. It’s not just a research tool, but an integral part of our creative strategy process. Every week, our team uses it to uncover insights and ad patterns that would’ve taken hours to find before. The result is faster ideation, smarter creative briefs, and ultimately higher-performing ads. The Foreplay team keeps improving an already incredible product, and it’s now woven into our daily workflow. If you’re serious about building winning ads, Foreplay isn’t optional, it’s the standard.

Great for ad research and ideas

This tool is working great. A must have for high-lever marketers. I've tried some other tools, but nothing can match the power of foreplay

A must for performance creatives

It's great!

Great tool for those that use paid media

Performance marketers need to be using foreplay.

I've used a lot of tools for ads and I never found better than Foreplay to swipe and analyse the best ads on the market

Great tool , took my agency to the next level

great tool, very helpful if you work with Paid social

really helps with finding winning ads, and doing research in general

Amazing product! My team and I use this tool everyday for our creative workflows. It has helped immensely in speeding up our creative output and scaling our campaigns. Highly recommend!

Really handy app! Makes it so easy to find ad inspo and organize ideas. Big time-saver for marketers.

Love the new Lens feature, rivals Motion for Creative Analytics so now you can get 2 apps in one!

The Chrome extension is great. Furthermore, I tested Motion, and they do no longer offer the ability to save ads anymore. Foreplay is the way to go!

It's a great tool for product research; I would like to purchase the yearly subscription for it. but unfortunately, I don't enough money yet at the moment to pay for it. all in all it's a great tool! recommended.

Excelente herramienta de investigación, y para estrategas creativos, para buscar nuevos formatos de anuncios y ordenarlos.

Very nice App, very satisfied!

¡Increible producto! me ha servido mucho para analizar data y armar nuevas estrategias publicitarias,es muy facil de usar y de rapido entender totalmente recomendado y mas que satsifecho

amazing tool to up your game and results in your business highly recommended

Excellent outil pour faire de la recherche et de la veille concurrentielle sur les créatives.

I love this app. It helps me with my creative development as a media buyer and way better than the Facebook Ad Library.

super helpful Chrome extension for marketers who want to save and organize Facebook and TikTok ads directly from the Ad Library. With one click, you can add ads to custom boards, tag them by format or niche, and keep them archived forever—even after they disappear from the original source. It’s perfect for competitive research, creative inspiration, and team collaboration. Compared to other tools like AdLibraryHelper or Swipefiled, Foreplay stands out with its sleek interface, advanced filtering, and integration options, making it a favorite among performance marketers and creative strategists.

Game-changer for creative research! Foreplay has completely streamlined how I save, organize, and reference high-performing social ads. As a marketer working heavily with Meta and TikTok Ads, this Chrome extension is a must-have. Instead of taking screenshots or digging through folders, I can now save ads directly from the feed with one click — super fast, super visual. The tagging and board features make it incredibly easy to collaborate with my team and build creative moodboards or swipe files for any campaign. Highly recommend for anyone who works in performance marketing, creative strategy, or content production. Huge time-saver and inspiration booster.

As someone who runs an eCommerce store, it’s a total game-changer. The platform saves me hours of trial and error by showing me exactly what kind of creatives are working right now — from winning angles to trending formats and hooks that convert. The interface is clean and easy to use, and the quality of content is top-notch. I’ve been able to create better-performing ads just by studying the examples on Forplay. If you’re in dropshipping, digital marketing, or just looking to improve your creatives — Forplay is a must.

By far the most underrated tool out their if you are a Marketer, Media Buyer, or Business Owner. We use this for all our ecom brands, and even local lead gen clients. 🏆

Spending over 100k+/mo on Fb ads and foreplay is the way that I source and find inspiration for all my ads! Highly Recommend : )

I’ve been using this app for a while now, and it’s honestly become a core part of how I manage Facebook campaigns. It’s super easy to use and lets me track performance and spot top performing creatives without wasting time in Ads Manager. The insights are clear and useful. I end up saving hours every week.

The best ads application on the market.

This is absolutely the best tool to use when doing creative strategy research, both for ideas but also competitor analysis. It's easy to use and share with other team members, and it has useful search filters making the research process much smoother.

The best tool for Creative Strategy & Inspiration. Not the cheapest, but ROI is still off the roof

I use it for the discovery feature, it's an incredible tool, thank you to everyone who contributed!

Ive tried every single ad library tool out there forelpay is unmatched. I recommend 10/10

Unlike other tools, Foreplay allows you to search for ad inspiration in different ways. You can filter by content type, format type, niche, etc. Can't go without using this tool when building out our ad concepts for the month!

Foreplay is hands down the best tool for smashing creative blocks. With instant access to swipe files, top-performing campaigns, and competitor ads, I can brainstorm headlines and refine hooks in seconds. Its AI-powered brief builder keeps my creative juices flowing all day.

It makes my life 10x easier, no more messy ads and non-specific info. I produce ads faster with it, and hit winning ads every time.

amazing tool!

The best tool for Ads

I have been using foreplay from past 7 days i am totally hooked and I couldn't recommended it more specially for all creative performance marketer . I feel all the more excited to start a monthly subscription. it helps the team communicate and get done very quickly . I highly recommend it.

I am shooketh! I came across this product in a TikTok recommendation video. I started with the trial today and by the end of the day, I knew I was ready to upgrade. I need this software in my life.

Best product out there when it comes to finding creative inspiration and getting new ideas launched.

Amazing app! Helps a lot when working with designers to create new ads and also for reasearch!

Super nice to develop briefings for my co workers. But sometimes i got a error by uploading new ads in my account