Class service, great branding

great app for ad competitor research, highly recommended

Foreplay has completely reshaped the way we plan and refine our creative strategy. It’s more than just an ad library - it’s our go-to space for inspiration, competitive insight, and team collaboration. Having everything centralised has made it so much easier to spot trends, share ideas, and build on what’s working in the market. It’s a tool that genuinely drives smarter, faster, and more creative thinking.

We’ve been using Foreplay as a core part of our creative workflow, and it’s become an absolute game changer. Instead of wasting time sifting through the Meta ads library, we can zero in on proven concepts in minutes. Foreplay has given us a competitive edge in finding, building, and scaling winning ads.

Foreplay is all tools in one when it comes to creative strategy — from research and inspiration to performance metrics and creative production. With Lens, our strategists can view clear visual boards, track results, and create iterations without ever opening Ads Manager. The discovery filters make finding ideas and visual references faster than scrolling through any other platform, making it perfect for any creative team.

Foreplay has completely streamlined our creative workflow. What used to take hours of research and reporting now takes minutes - it’s become a non-negotiable tool in our process.

Foreplay is one of the core tools that allows us to deploy millions in profitable spend every month for our DTC eCom clients.

Foreplay has become an essential part of how our agency operates. It’s not just a research tool, but an integral part of our creative strategy process. Every week, our team uses it to uncover insights and ad patterns that would’ve taken hours to find before. The result is faster ideation, smarter creative briefs, and ultimately higher-performing ads. The Foreplay team keeps improving an already incredible product, and it’s now woven into our daily workflow. If you’re serious about building winning ads, Foreplay isn’t optional, it’s the standard.

Great for ad research and ideas

This tool is working great. A must have for high-lever marketers. I've tried some other tools, but nothing can match the power of foreplay

A must for performance creatives

It's great!